Understanding Your Analytics

Your Analytics page (under Account, then Analytics) tracks how people find and interact with your store. The terms can be confusing at first glance, so here's a plain-language breakdown of what each one means and why it's different from the others.

The short version

Pageview: someone's browser loaded one of your pages.
Session: a new, distinct visitor showed up for the first time.
Impression: your product was shown to someone, even if they didn't click on it.
Click: someone actually clicked on something of yours.
Referral: a visit that arrived by way of a link somewhere else, rather than typing your URL in directly.

Now let's go through each one like you're five.

Pageview

Imagine every time someone opens a book to a page, you make a tally mark. That's a pageview. Every single time a page on your storefront loads in a browser, it counts as one pageview, even if the same person refreshes the page five times in a row or comes back an hour later. Pageviews measure activity, not people.

On your dashboard, this shows up as Storefront Pageviews, the number of times your storefront pages were viewed.

Session

Now imagine instead of counting page-opens, you're counting how many different kids walked into the library for the first time ever. That's closer to what a session measures. Rather than counting every page load, a session tries to count new, unique visitors, people your tracker has never seen before.

On your dashboard, this shows up as Storefront Unique Browsers, and it can be thought of as "brand-new shoppers" discovering your store.

The difference between a pageview and a session matters a lot: if one person visits your store and looks at 10 products, that's 10 pageviews but only 1 session. High pageviews with low sessions usually means people are browsing deeply once they arrive; growing sessions means you're reaching new people.

Impression

An impression is when your product gets seen without anyone necessarily doing anything about it. Think of it like a poster on a wall. Every person who walks by and glances at it counts, whether they stop to look closer or just keep walking.

On Mayhem, impressions are counted when your product appears in a list somewhere, like on the mayhem.my marketplace homepage or in the Mayhem mobile app, whether or not the shopper actually taps on it. This shows up on your dashboard as Marketplace Product Impressions and Mobile App Product Impressions.

Impressions tell you how often your products are being put in front of shoppers' eyeballs. It's the top of the funnel, before a click, before a pageview.

Click

A click is exactly what it sounds like: someone intentionally clicked (or tapped) on something of yours, like your product card on the marketplace homepage. This is the moment an impression turns into real interest. If someone sees your product (impression) and then taps on it, that tap is the click, and it typically leads to a pageview on your storefront right after.

Comparing impressions to clicks gives you a sense of how eye-catching your product listing is. Lots of impressions but very few clicks might mean your thumbnail or product name isn't grabbing attention.

Referral

A referral is about where a visit came from. When someone lands on your store by clicking a link from somewhere else, like your Instagram bio, a friend's text message, or a Google search result, rather than typing your web address directly into their browser, that's a referral visit.

This helps answer the question "where are my customers actually coming from?" so you know which of your marketing efforts, whether that's social media, word of mouth, or search, is actually driving traffic to your store.

Putting it all together

Here's how these usually flow in order, using a simple example:

Your product appears in a scroll of items on the mayhem.my homepage. That's an impression.
A shopper taps on it because the photo caught their eye. That's a click.
Tapping the product sends them to your storefront, which loads a product page. That's a pageview, and since it's their first visit to your store, it's also counted as a new session.
If they arrived because they followed a link from Instagram instead of typing your address directly, that visit is also tagged as a referral.

Each metric answers a different question:

Impressions: how many people saw my product?
Clicks: how many of those people were interested enough to look closer?
Pageviews: how much activity is happening on my pages overall?
Sessions: how many new people am I reaching?
Referrals: where is my traffic actually coming from?

Using the filters

You can filter your Analytics page by individual product using the dropdown at the top of the page, which is helpful if you want to see how one specific listing is performing rather than your store as a whole.

If a number looks unusually low or high compared to what you'd expect, double check whether you're looking at the right date range and product filter before assuming something's broken. Traffic naturally fluctuates day to day, so it's more useful to look at trends over a week or two than to read too much into any single day.

If something still doesn't add up after checking your filters, contact support and we're happy to take a closer look.