How to Create Coupon Codes

Understanding Coupon Codes

Coupon Codes


Coupon Codes allow you to offer discounts to your customers for specific products or for your entire storefront. They are fully customizable, and you can choose to share them with all your customers or just a select few!

Where Can I find coupon codes?

In your dashboard you will navigate to the "Manage Products" tab. That is where you can find all your codes/where to make them.

What is included in coupon code settings?

These are the main settings you will see when you begin creating a coupon. Depending on the coupon type you select, you will see other settings populate. We'll get into those settings later.

Coupon Type: Choose between storewide, specific products, free shipping, or bundle discount.

Coupon Code: Create what you want your code to be (this will be what you share with your customers).

Combinable with Other Coupons: Yes/No depending on if you want customers to be able to utilize this code with any others.

Expiration Date: You can choose to set an expiration date or leave it blank for a code that will be active until you choose to delete it.

Max Redemptions: You can choose to leave this blank or you can set how many times your code is allowed to be used.

Discount Amount ($): If your code is for a specific dollar amount off, you can set that here. If you aren't offering a specific dollar amount off, leave it blank.

Discount Amount (%): If your code is for a specific percentage off, you can set that here. If you aren't offering a specific percentage off, leave it blank.

Understanding Coupon Types

Storewide: This coupon type allows a coupon to be applied to your entire storefront. The discount can be a percentage, a dollar amount, or both. Keep in mind: the dollar amount is taken off once per product line, so it grows with the number of different products in the cart. $5 off is $20 off for four different products, but only $5 off for four of the same product.

Specific Products: This coupon type allows a coupon to be applied only to the specific product(s) you've selected. Keep in mind: if no products are selected, the coupon can be saved but never works. Shoppers see "Coupon code does not apply to any items in your cart." The dollar amount works per product line, the same as storewide. A coupon covers all variants of a selected product.

Free Shipping: This coupon type allows you to offer free shipping on specific products, or if no specific products are selected, your entire storefront. The shipping charge on each qualifying item is reduced to $0. Dollar and percentage amounts do not apply. Keep in mind: the discount depends on the shipping cost, so it can be $0 until the shopper's address is known. A cart with nothing to ship can still accept the code, and the shopper saves nothing.

Bundle Discount: This coupon type applies to your selected products, or all of your products if none are selected. The cart must also contain a minimum number of qualifying items (at least 2). The discount can be a percentage, a dollar amount, or both, applied to every qualifying line once the minimum is met. Keep in mind: This is not "buy 3, get the cheapest free" or one fixed price for a set. The minimum counts units, so three of one product meets a minimum of 3. The dollar amount works per product line, so the same number of items can earn different discounts depending on how many different products they are. If the shopper removes items and falls below the minimum, the coupon is removed.

Other Coupon Code Settings Based on Coupon Type

Applicable Products: This will only populate if you select "specific products" as your coupon type. Any product that you have active on your storefront will appear in a check box menu for you to select.

Limit to Specific Products (optional): This will only populate if you select "free shipping" as your coupon type. You can choose which products can receive free shipping or leave this section blank to allow all products to be eligible for free shipping under this coupon type.

Minimum Items in Bundle: This will only populate if you select "bundle discount" as your coupon code. Select the number of products you would like to be eligible for a bundle discount. There must be at least 2.

Qualifying Products (optional — leave blank for all): This will only populate if you select "bundle discount" as your coupon code. Select what specific products are eligible for the bundle discount.

Example of Creating a Coupon Code

Let's say you sell t-shirts, and the cost is usually $20. You want to create a coupon code to offer $5 off, not to be redeemable with other coupons. You want only your first 10 customers to be able to use this code. The settings you would select to do that would be as follows:

Coupon Type: Specific Products

Coupon Code: 5OFF

Combinable with Other Coupons: No

Expiration Date: none

Max Redemptions: 10

Discount Amount ($): 5.00

Discount Amount (%): none

Applicable Products: t-shirt

Then you would create that coupon and share it with your customers!

Seller Tip

Learn about the newsletter system and send out a newsletter when you create a coupon code to incentivize sales! (Help article for the newsletter system coming soon!)